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American universities pivotal to plug-in electric vehicle market

Universities are partnering with technology manufacturers to test vehicle grid integration technologies, automated vehicles, battery development, and wireless charging on campus, according to a new report from Navigant Research.

University campuses are optimal for electric vehicle
adoption and mobility programs due to a variety of factors, according to a new
report from Navigant Research. With higher levels of education, homeownership,
and salaries than the average employee in the US, university employees are an
ideal demographic with whom electric vehicle (EV) manufacturers and dealerships
should build partnerships. In addition, most universities in the US are in
urban areas—ideal for EV car sharing programs and short-distance trips.

The report, which focuses on opportunities for EV manufacturers, dealerships, and universities to build their electric vehicle presence, offers an analysis of the university market including employee demographics, market size, existing programs, research opportunities, fleet electrification, and partnership potential. Read more here