Creating a diverse network made up of a variety of people of different backgrounds, professions, and opinions provides you with a competitive edge. Studies have shown that diverse collaboration drives creative thinking and can lead to better quality scientific research.1 In the article How Diversity Makes Us Smarter, author Dr. Katherine Phillips states that “when members of a group notice that they are socially different from one another, they change their expectations. They anticipate differences of opinion and perspective. . . (and therefore) work harder in diverse environments both cognitively and socially.”
As we shared in Prepare to Network, it is vital to prepare to network by knowing how to concisely articulate the problem you work to solve. But even if you have prepared, how do you start a conversation with someone in order to share it?
Practice using conversation starters. Starting a conversation can be challenging so it is important to have some “starter” and “closer” conversation sentences ready. “How long have you worked here? How has the conference been for you so far? What has been your favorite session?” Having something benign prepared to break the ice can be helpful.
Building relationships takes time and effort. Be proactive, reach out to others, and follow up on connections to build and maintain your network.
Consider using the 24/7/30 follow-up system. In their book Avoiding the Networking Disconnect, authors Dr. Ivan Misner and Brennan Scanlon came up with the 24/7/30.
Follow-up System:
• When you meet someone, drop them a note within 24 hours after meeting them.
• Within 7 days, connect and engage with them on the social media platform they use the most.
• Within 30 days, try to set up a face-to-face meeting (in person or by video conference).
Networking can be exhausting and uncomfortable. This can be particularly true for people of color, women, and underrepresented populations as studies have shown that networking can be more difficult for these groups. It is important to develop practices for self-care and balance so that you can be the best version of yourself.
