Featured Speakers of the Month

Each month, speakers presenting at the 2020 National SFMA Conference and Exhibition in West Palm Beach, Florida will be featured. Don’t miss the educational opportunities offered at the conference!

Dr. Jim Brosnan is an Associate Professor and Director at University of Tennessee. On Tuesday, January 14, he will be presenting “Get with the Program: Developing Your Own Weed Control Strategy” with Dr. Gerald Henry from University of Georgia.

Developing an effective weed control program is a skill that is becoming increasingly important for athletic field managers. Similar to what is implemented with disease management, an effective weed control program allows field managers to maintain weed-free turfgrass (or as closely as possible) of optimal quality from January-December. Effective programs not only make use of different herbicide technologies varying in mode of action, but also implement effective cultural management practices such as fertilization, aerification, irrigation, and mowing. This session will teach attendees how to build effective weed control programs for both the northern and southern United States.

After attending this session, participants will:

  • Know how to build a weed control program for their facility that integrates timely herbicide applications with appropriate cultural practices to minimize weed infestation.
  • Understand the benefits (and capability) of rotating herbicide modes of action over time to prevent resistance.
  • Understand the strengths and weakness of the newest herbicides entering the turfgrass marketplace and how they fit into weed control programs.

Glenn Gray is a Senior Vice President for Buffalo Agency. On Wednesday, January 15 he will be presenting “Media Training 101: Enhance Your Brand” with Nina Carter, who is also with Buffalo Agency.

The cornerstone of advancing the sports field profession is the ability to communicate your story in a compelling, authentic tone. Media engagement is essential to promote the industry’s vital work. A critical tactic of this is for you to be interviewed by the media. Come learn tips, tricks and techniques on how to efficiently become a “story seller” and be considered a thought leader in your community. With the proper tools and training, you’ll communicate your ideas coherently and effectively to any audience.

After attending this session, participants will be able to:

  • Understand details about the media interview process and how to communicate your story.
  • Clearly and concisely define key messages, including appropriate responses to difficult questions. Preparation is important!
  • Discuss specific strategies when communicating with the media to turn them into sports field advocates.