SFMA Conference Attendance Return on Investment (ROI): A Case Study

Intuitively, we understand that continuing education and training provides benefits to employees and to employers. Rarely is it quantified to show the financial return and its impact to a facilities’ bottom line.

In today’s economy, education and training dollars are disappearing, and employers are challenged to make certain that they are receiving premium value from the dollars invested in continuing education. To help an employer assess the financial benefits that their facility will receive by sending their sports field manager to the SFMA Annual Conference and Exhibition, a case study of a typical attendee’s consumption of education during the Conference is provided. The case study includes quantifying the achieved benefits to determine the ROI of attending the SFMA conference.

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